About Us
The ISA is a new business set-up in the UAE to provide specialist vocal and singing coaching/tuition that ensures you learn to sing safely whilst having the utmost fun and singing the songs that you love. Our methods are based on decades of experience and are proven to work for young and older students alike. We have a track record of success in securing places at top Performing Arts Academies, in London’s West End and on UK reality TV shows such as Britain’s Got Talent and The Voice UK.


Do you love to sing? We do!
Come and join us and experience how your journey will improve your vocal ability, confidence and performance levels. Having a solid core technique is essential for longevity as a singer and also greatly improves your vocal performance whilst dancing or actively moving around the stage in shows of all genres. We do this with passion and total commitment to your future. Your dream is our dream.
Our Mission
- Deliver top professional tuition through experienced and passionate vocal coaches.
- Ensure vocal development and improvement through secure and safe vocal techniques.
- Share our passion for singing and learning whilst having fun with every pupil.
- Cultivate confidence in both vocal and personal improvement.
- Encourage and support your aspirations whether that be into the professional singing industry or in singing for pleasure.
- Encourage performance opportunities and links with the wider arts communities in the UAE.
- Provide a pathway throughout childhood and into adulthood through safe singing techniques that promotes a lifelong love of singing. Everyone can sing whenever and wherever they are in the world!

Our
Values
Excellence in Training:
Excellence in Training by providing a solid vocal technique that ensures safe singing, all whilst having the utmost fun.
Creativity and Expression:
Creativity and Personal Growth by supporting each student along their journey with tailormade development plans for your circumstance, including confidence, stage presence, emotional expression and audition techniques. We will never try to mould you into someone that you are not comfortable being and we will aid you in strengthening positive mental health.
Discipline and Commitment:
Discipline and Commitment by emphasising the importance of and encouraging regular practice, dedication and perseverance.
Respect and Trust:
We will always respect you and trust that you can reach and surpass your singing and personal goals.
Inclusivity and Diversity:
Inclusivity and Diversity will always form the foundation of our work. Every one of us is special and we will ensure you feel included and supported throughout your journey with us.
Happy and Fun:
The act of singing has been proven to release endorphins, serotonin and dopamine. These are the 'happy' chemicals that boost your mood and make you feel good about yourself. Join us and experience this first hand!
Why Choose Us?
Expert Vocal Coaches
Specialising in developing safe singing practices in order to maintain vocal health, our coaches are committed to giving you fun-filled lessons that will develop your voice, character, and confidence in singing.
Comprehensive Tuition
We offer a range of programmes that are tailormade for each individual. Beginner and advanced students alike, our lessons are designed to help you achieve your personal targets and dreams.
Performance Opportunities
We encourage and support all our students, at whatever stage they’re at, to take on performances to showcase their burgeoning talents. Live performance provides opportunities to develop and strengthen confidence, stage presence and emotional expression.
Well-being
We already know that singing makes us feel happier and healthier in ourselves. In addition, we will nurture you through your vocal journey ensuring that you will gain self-belief and positivity that will in turn benefit your mental well-being.

Our
Choirs and Lessons
FACT! Singing makes you feel happier and better about yourself. Come and join one of our choirs or take up individual singing lessons or group lessons with your friends.